Gillette Product launch
Activations
Slide to Shave, Glide using Gillette razor, Batak to score points, Wireframe
To promote Gillette?s four new types of razors, we developed 4 exciting games for visitors. Designed to stand out, the motion and touch games captured the attention of passers-by. Positioned in a busy spot at Mirdif City Centre, these activations were created to highlight the features of their improved product line while ensuring maximum visitor engagement.
Through our activations, we aimed to highlight features of their new and improved products
This buzz wire activation depicted the smooth gliding movement emphasizing the flexibility of Gillette?s new Flexball razor.
Caught a glimpse of Kris Fade trying out our activations
The lights on the razor-shaped Batak wall drew attention to the enhanced features of their new product.
We developed four exciting games including the motion and touch games that captured the attention of passers-by. Positioned in a busy spot at Mirdif City Centre, our activations ensured maximum visitor engagement