Pepsico's Fuel the Future
Activation
Object recognition with RFID technology
To showcase Pepsico?s newest and most popular products, we were tasked with creating activations that would encourage visitor engagement. Using RFID technology, we created an object recognition activation that displayed content when a Pepsi can was scanned. Diving deeper into the contents of the can and Pepsi?s journey through the years, we developed a unique brand experience for visitors, achieving their event objectives.
With the creation of looping content on a large display, we projected their variety of products.
Using a sensor-based activation, product information would be shown when a visitor picks up a product.
We created an informative video about various products which would be displayed on a large screen.
Visitors were intrigued by the captivating visuals which drew their attention to the brand.