Lays at FIFA fanzone


Foot Dart game

With the spirit of FIFA 2022 buzzing in the air, FIFA fan zones in Dubai at VOX Galleria, DIFC & Barasti Beach Club were swamped with football fanatics. Lays wanted to participate in this thrilling season by enticing football fans to engage with their brand. To ensure their successful contribution, we developed an exciting custom football activation that lured visitors to their pop-up stand and kept them coming back for more!