STC Forward Museum
The Challenge
The STC (Saudi Telecom Company), based in Riyadh, needed a permanent experience center to position themselves as a telecom innovator. A center that moves beyond static displays to immersive storytelling about the future of telecommunication through immersive technology solutions. The brief from STC called for 16 unique interactive engagements across the large-scale space with seamless tech integration. A long-term engagement for visitors without any glitches with tech or visuals.
The Concept & Tech
Rayqube played a leading role in the technology they used. As a tech expert, we delivered a cutting-edge permanent installation with over nine months of scrutiny and planning, and execution. Our team engineered 16 different interactive zones with a blend of motion graphics, touch points, and read-time tech showcases. For all such installations, we used various tools. After Effects for dynamic visuals, custom platforms for visitor data flows, and integrated interactive AV setups ensuring flawless audio-visual sync across the entire museum. All these efforts resulted in a well-integrated ecosystem, where narrative is inspired by roots & heritage, and flowed to futuristic telecom demos. Rayqube created a permanent visitor connection through a scalable, digital experience. In partnership with Vave Studio.