The Rayqube Blog
News, ideas, and perspectives from the Rayqube team, sharing insights on technology, innovation, and digital solutions that help shape modern products and drive meaningful digital experiences.
How Experiential Tech Solutions are Transforming Brand Engagement in the UAE
In today's market, grabbing the attention of the target audience is giving brands a hard time. Hooks are grabbing attention on social media, but when it comes to experiential marketing, people need something concrete to stop strolling and start engaging with your brand. When the prospects are taking a walk in the mall or roaming in the event, if they get hand-on-experience, can play, interact, learn something new, or something that makes their trip worth remembering, they remember you, and they remember your brand and its story.
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Professional AV Installations for Corporate Events & Venues in the UAE
Picture this, it's a Friday evening and FIFA fans are glued to the screen in DIFC, Dubai. Right in the middle of all that energy and crowd, you see a queue forming in one of the activations. That's right, people aren't there for the packet of chips but to kick the ball on the big digital screen with the image of a net to goal. They're waiting to kick a football at a giant LED dart board. Brands want to advertise in such zones to get the highest returns, but only displaying won't yield you the results. That's experiential technology Dubai style, and it's completely changing how brands show up in the UAE market.
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The Role of AI Photobooths in Modern Brand Activations
In weddings, events, launches of products or any other brand event, you might have seen the 360 photobooth. A device which captures you from 360 angle. Then there are so many applications which swap your face with celebrities, any animal or movie character. But what if you get to create a personalized image of your prospects with your brand themes as well.
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