Saudia Airlines at ATM
The Challenge
Saudia Airlines participated in the Arabian Travel Market in 2023. Saudia began with a few aircraft in 1945 and is now one of the largest airlines in the MENA region. It was their 30th consecutive participation in ATM, making them one of the longest-standing participants there. So, this time Saudia needed something different, something that shares their futuristic goals, their vision for the travellers, and their commitments towards the future of airlines. They wanted to showcase the features of their aircraft to the people in a unique way.
The Concept & Tech
After viewing the requirements of Saudia and their presence in the market, our team suggested an interactive, transparent OLED screen and a table. When a brand representative puts an aircraft on the interactive table, the transparent screen will display all the information about that particular aircraft. Information about the present models was fed in advance, and when the aircraft was placed on the object recognition table, the transparent OLED screen lit up with the details of the same. The goal of the brand to connect with its target audience was successfully accomplished. You can check out the video to make more sense.