Nissan Magnite Launch Riyadh
The Challenge
Nissan was launching the Magnite SUV in Riyadh. Their main target was modern drivers and how to make their lifestyle premium. The location chosen was Crowne Plaza at Suhoor Event in March 2025. It was a critical event as the top executives were going to be present. The task was to create a buzz without disturbing the intimate Ramadan gathering. UAE is all about culture and heritage, with that we had to showcase the product, which drove direct interest.
The Concept
Rayqube helped Nissan to enhance their experiential marketing at Suhoor. The compact Magnite SUV was revealed with ambient lighting and curved projection. The interactive touchpoints let the guests explore the specs of Nissan Mahnite. The layout was designed in such a way that the moment guests enter, they are guided to the center where the car is placed and the brand story is visible. An immersive experience created by Rayqube for Nissan Magnite.