MoHAP at Arab Health
The Challenge
MoHAP was up against a tough spot at Arab Health 2021. They had all these cool digital health tools, telemedicine apps, and smart services to show off, but COVID rules meant no touching screens or bunching up. Plus, the crowd was mixed, doctors wanting real details along with regular folks just browsing. We had to make it safe, quick to get, and still feel like a proper demo without looking basic. Continuous improvement solutions is the basic requirement of an experiential marketing agency.
The Concept & Tech
We kept it all touchless and straightforward. Floor sensors kicked off content when people stepped near certain spots, no hands needed. The Touch & Throw game ran on an Android tablet with just gestures, making it fun to pick up health facts. Virtual Doctor was the star, letting visitors see a mock remote consult play out on screen to show telemedicine in action. LED screens around the stand looped videos tying it all to MoHAP's work, keeping the space lively even between interactions. For events like this, brands stick with us for comprehensive event management solutions for Dubai events.