Lays at FIFA Fanzone
The Challenge
Lays wanted to participate in the FIFA 2022 buzz at Dubai fan zones like VOX Galleria, DIFC, and Barasti Beach. These places were filled with football fans. The goal was getting those excited crowds to stop at Lays’ stand instead of rushing past to the main action. This needed something fun and repeatable to build real brand time, which stays with prospects of the Lays.
The Concept & Tech
Why only watch the game when you can play too? The Foot Dart game was the hook, darts but kicking a ball at big targets with your feet. Motion sensors and floor pressure pads tracked the kicks, LED walls targets lit up on hits, the screen showed scores, Lays branding, and match clips. Turned watchers into players, easy for kids or tough for adults, keeping lines moving with quick rounds. We make timely activations like immersive building lighting in Dubai that fit venues from malls to beaches, fixing issues like heat or crowds on the fly.