Etisalat at GITEX
The Challenge
Etisalat ran a massive stand at GITEX 2022 and needed an activation that would actually stop people in their tracks. The expo was full of flashy tech, so they wanted something timely and shareable to get lines forming and buzz going, without complicated gear.
The Concept & Tech
As a digital experience advisory in the UAE, we suggested the NFT Photobooth, which did the trick. Folks take a quick photo, the system mints a personal NFT with Etisalat touches, emails it right over. Super straightforward, perfect for quick turns in a busy hall.