ENBD at Liwa Festival
The Challenge
Emirates NBD wanted their stand at Liwa Festival in a way that bridges desert heritage values with their sleek, modern banking identity. The key for the ENBD project was making it family-friendly and interactive in a cultural crowd, with the simple branding feeling without forced or out of place.
The Concept & Tech
The full space design for ENBD at the Liwa landscapes was inspired by the Emirati roots. The stand build-up included interactive zones like a memory game on festival themes, wrapped in Emirates NBD colors. We made sure to keep it welcoming for all ages, mixing cultural nods with tech for natural, engaging brand activations. We blended tradition and brand through games and zones that fit family festivals, but for your brand, we will customize as per the needs of your brand and target audience.