Dubai Summer Surprises at EMAAR & DFC
The Challenge
EMAAR and DFC for Dubai Summer Surprises 25th edition, needed to turn shopping malls into full family entertainment hubs with an event management solution. A big issue was keeping diverse crowds, kids, parents, shoppers, staying longer amid constant foot traffic, without activities feeling scattered or breaking down in summer heat.
The Concept & Tech
Eight games hit different ages: Quack Catch for grabbing ducks, Pictionary digital draws, Fireflies sensor chases with lights, Water Collector pour races, Pirate Ship motion rides, Step Dance on pressure floors, plus VR adventures. Used motion sensors, floor pads, LEDs, AR bits, VR sets, all summer-themed to cycle mall visitors through repeats. Brands pick us because we pack malls with family-pull activations using reliable tech like experiential facade lighting that runs all season.