Dubai Municipality at Beautyworld
The Challenge
Dubai Municipality at Beautyworld Middle East needed to explain business setup, product listing, and salon launches for local markets to beauty pros and entrepreneurs. Booth had to guide visitors through confusing steps without overwhelming, plus welcome and direct them to the right info in a crowded trade show.
The Concept & Tech
A custom welcome app led folks through the stand to their interests. Animated content and projections simplified business/salon startup processes. Rotoscope activation drew people in to learn product listing on the Montaji Cares app and legal steps. Ideal Salon setup showed salon launch info. Full stand from activations to content made it immersive with event process automation tools. We simplify regs and launches with apps, animations, and rotoscopes that guide trade show crowds. Fits Beautyworld vibe, gets real leads.