How Technology Is Transforming Event Production in Saudi Arabia
The Kingdom of Saudi Arabia is pushing tourism and entertainment and is witnessing 10% annual growth in visitors. Vision 2030 is turning KSA into a global event powerhouse, attracting 20 million visitors during Riyadh Season Festival 2024.
The global crowd brings not only investment and connection but also the expectations hard to satisfy and demand for perfection. Event Production is the best way to connect with the target audience and to build an emotional connection with creative design and integrated technology.
Riyadh has already welcomed around 14 million people in 12 weeks for the Winter Festival 2025; the number of visitors is massive. For this huge number of people, different types of business, requirements of the business, forums, launches, and summits. One has to plan the calendar in such a way that it serves all the demands and expectations of the people and brands. And consider the weather conditions of KSA as well.
Data Doesn't Lie; Smart Events KSA
Pulling the world-class events is not an option but a necessity if you have a global audience to cater to. Smart event productions turn the events into a system that connects the target audience emotionally and in the long term. It requires rigorous planning from start to end, and tight error-free execution for the same. From preparing the event venue with stage, AV, VR, fabrication, LEDs, and other installation keeping the KSA heat in mind.
From day one of welcoming guests and sorting them according to the different sections of the audience, making sure that all the different stand build-up has specific target audience. Heat mapping for the entire event, and collecting data as and when necessary. Making sure to cater to different language requirements during the events.
Permanent Installation by Brands
Brands in KSA are investing in permanent build-ups for various reasons, like digital integration for induction, facade lights to enhance the architectural look and feel, a game center for the visitors, LED screens for information, etc. Such installations allow brands to engage with the target audience and connect with them emotionally.
Such installations not only save money for the brands but also save time for lead generation. One has to be vigilant about the requirements and brand goals of the particular brands, and that's when Rayque comes into the picture. Our team has installed permanent projects in NEOM Sindalah Island, STC Forward Museum. Such installations aim to lessen the burden of human error, and tirelessly repeating the same information to thousands of visitors in a bunch of different languages.
AI Integration into Event Production
Instead of hiring multi-lingual people to guide visitors in the complex venue or a venue with a variety of brands, one can hire an AI Assistant like Fatima. Fatima answers questions in different languages, like English & Arabic, and more in real time. An assistant who not only greets, but also answers your target audience's questions in real time and displays your product information on different LEDs.
Exhibitions that require registration and facial recognition can be done by the AI assistant. Gamification, immersive rooms, facial recognition, AI art, and AI sketch, as per the needs and brand goals, can be integrated. Such tools change the entire game for experiential marketing, especially in places like Saudi Arabia.
Event Production Delivers Results with Tech
When an event production is taking place, there are a lot of high stakes, like return on investment, feeling all the people welcome, to engage a global audience. Especially guiding VIP guests through the big event venue. All these, and at the same time, getting the target audience sorted for the different brands. You can check out our Nissan launch and IQ real estate launch, where we helped our client with a Guinness World Record.
Technology can be integrated in a variety of ways, but it depends on the brand and its needs. For AV installation, we become extremely careful with the errors related to the malfunctioning of audio during the event. A decade of experience in the market for AV & stage installtion, it gives us an edge to set clear requirements and complete the projects in 2 days without working overnight.
Make the right choice with Production Partner
Your event production partner gives you a plan, strategy, and executes the same with a bunch of vendors. During events, there are chances that hundreds of things could go wrong, related to the strategy, execution, or when you receive more guests than expected. But brands like Rayqube can assure you a foolproof, error-free planning for your event, as we have spent a decade in the market.
Vendors deliver the asked equipments, but one has to make sure that nothing makes blunders during the events. Difference of quality and judgment matters as KSA is a high-stakes environment, and you need an experienced one for the same. For the ambitious calendar like Saudi, one needs a ripened production partner for their big day!
Conclusion
The Kingdom of Saudi Arabia has a lot on its plate, like FIFA 2034, Seasonal events in Saudi Arabia, and the list is longer than you expect. Hold your breath and be prepared to participate in global events and make it count for your brand. And remember the goal of KSA for 2030 to make Saudi the events hub. And AI, Tech, and creative design have a lot to play in it. Make sure to choose your partner right and make the moment that matters!